The fashion world has always been a reflection of identity, culture, and changing lifestyles. Over the past decade, consumers have shifted away from fast trends toward sustainability, quality, and clothing that feels deeply personal. Modern fashion is no longer just about what we wear but why we wear it, and how it aligns with our values. In this evolving industry, certain brands emerge as storytellers of simplicity, responsibility, and beauty in everyday living.
One such brand is 3RD MAY, born from a founder’s vision to create clothing that inspires confidence, embraces individuality, and reflects mindful choices. What began as a personal realization soon grew into a label that delivers comfort, class, and timeless style to women across all walks of life.
The Story Behind 3RD MAY
Patrick Röllin, founder of 3RD MAY, spent years in sales and purchasing in the textile industry. Despite his experience, he never found a label that resonated with his values or vision. This gap became the spark for creating his own brand.
What he imagined was simple yet powerful: dresses made from the highest quality materials, designed to fit perfectly and worn with ease by everyone. The name 3RD MAY itself was born during early morning runs through Zurich, inspired by the clarity and creativity that such moments bring.
What Makes the Brand Unique
3RD MAY is built on a foundation of timeless fashion. Its dresses and pieces are comfortable, cut to flatter all body types from XS to 3XL, and made with sustainable fabrics that remain beautiful wash after wash. Each piece is meant to simplify daily choices and offer countless outfit combinations.
The brand also emphasizes individuality through simplicity. With no visible logos, each design speaks of quiet confidence and understated class, steering clear of mainstream trends while giving wearers freedom to express themselves authentically.
Values That Shape the Vision
At its core, 3RD MAY believes that clothing should reflect personality and values. The brand integrates “human,” “material,” and “mindful” into every decision, ensuring a responsible, future-oriented approach. Customers are not just buying fashion, they are becoming part of a sustainable cycle.
Social responsibility plays a key role as well. With every 3RD MAY cashmere piece purchased, support goes toward the “Open Hearts for Mongolia” project. This commitment connects fashion to community, showing that style can coexist with purpose and giving.
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