The global swimwear industry has been reshaping itself with a strong focus on sustainability, inclusivity, and innovation. What was once a seasonal product has now evolved into a lifestyle category, where women look for more than just style. They seek comfort, ethical production, and timeless design. This shift has opened the door for brands that combine craftsmanship with modern values. One such name is VOLANS Swimwear, a Swiss premium label led by mother and daughter duo Mira and Ivon Blazevic. Their story is deeply rooted in love for fashion, family, and a commitment to creating meaningful swimwear.
A Heritage Stitched with Passion
The journey of VOLANS begins with Mira, who arrived in Switzerland from Croatia at the age of 19. She trained as a seamstress at CALIDA, where she discovered her passion for design and sewing. In 1972, she built a life in Baden with her husband and soon started working at LAHCO, a renowned Swiss swimwear label. Mira dedicated 44 years to the company, not only mastering the craft of swimwear but also designing collections for nearly two decades. This rich experience became the foundation for what would later grow into VOLANS.
Her daughter Ivon grew up immersed in this world of swimwear, captivated by her mother’s stories and work. As a teenager, she and Mira began designing bikinis together for themselves and their friends, sparking a shared creative bond. Although Ivon pursued studies in economics and built a successful career in marketing, the spark for fashion never left her. With Mira’s retirement and Ivon’s search for meaningful work, the idea of creating their own label reignited, and in 2018 VOLANS Swimwear was born.
Creating Swimwear with Purpose
VOLANS is more than a brand; it is a vision of comfort, beauty, and empowerment. Their goal is to design timeless swimwear in which women feel free, confident, and elegant. Every piece is a result of Mira’s decades of expertise and Ivon’s sharp business sense. Together, they ensure that their collections speak to the diverse needs of women without sacrificing style or function.
A central element of VOLANS is its commitment to a perfect fit. With special cuts, unique fabrics, and over 40 years of know-how, they create swimwear that allows women to enjoy the water without discomfort or distraction. For VOLANS, swimwear should never be restrictive but instead a companion that inspires joy.
Building a Sustainable Future
In today’s textile industry, ethics and sustainability are no longer optional but essential. VOLANS takes this responsibility seriously by working closely with trusted partners. Their production happens in Croatia with fair wages and good working conditions, while fabrics are sourced from Como, Italy. The entire production radius is limited to 500 kilometers, ensuring regional accountability and minimizing environmental impact.
Beyond production, VOLANS promotes conscious consumption. Their designs are timeless, versatile, and meant to be recombined across seasons. All photo shoots, packaging, and printed materials are created in Switzerland, supporting local SMEs. By making choices that are small yet meaningful, VOLANS aims to set a positive example in fashion. Their guiding philosophy is clear: only what makes sense for people and the planet is worth doing.
To read more startup stories visit- swissbusinessjournal