Across the globe, the conversation around menstrual care is shifting toward sustainability, comfort, and empowerment. Women today seek products that not only support their bodies but also protect the planet. The menstrual care industry, once dominated by disposable pads and tampons, is now embracing innovation through reusable and eco-conscious alternatives. At the heart of this change stands Gaya, a Swiss-born brand redefining intimate care with purpose. Created by two visionary women who believe in conscious consumption and female empowerment, Gaya is more than a product line—it is a movement toward harmony between comfort, ethics, and environmental respect.
A Friendship Rooted in Shared Values
It all began with two young women, Élodie and Chloé, who quickly became friends through their shared beliefs. From a young age, both were deeply moved by environmental issues and the fight against animal cruelty. Their mutual respect for nature grew into a passion to make a difference.
As they matured, their awareness of the environmental cost of disposable menstrual products deepened. Disappointed by the lack of sustainable options that matched their expectations, they decided to take matters into their own hands. Their shared dream became clear—to create menstrual underwear that aligned with their ethics while offering women comfort and confidence.
Sustainability at the Core of Every Choice
Gaya’s philosophy revolves around sustainability and transparency. Every product is thoughtfully designed and developed in Switzerland, with production taking place in Portugal—home to expert lingerie craftsmanship. Since specialized lingerie factories are not available in Switzerland, this partnership allows Gaya to uphold quality while minimizing its carbon footprint through localized European production.
The brand also collaborates with trusted Swiss companies for elements like packaging, pouches, and labels. This commitment to working with local partners reflects Gaya’s belief in short supply chains and supporting its community. Every detail is considered, every choice driven by the desire to do better—for women and for the planet.
From Crowdfunding Dream to Community-Backed Reality
Turning their dream into reality required courage, vision, and community support. On December 22, 2020, Élodie and Chloé launched a crowdfunding campaign on the “wemakeit” platform to finance their first production run. Their mission resonated deeply—within just two days, they had achieved over 60% of their goal.
By the end of the campaign, the results were beyond expectation: over CHF 100,000 raised and 1,470 pieces of lingerie pre-ordered. What started as a heartfelt vision between two friends had become a thriving business. Today, Gaya continues to empower women to experience their cycles with serenity, confidence, and care for the planet.
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