Across the world, the humble pizza has evolved far beyond its fast-food image, becoming a canvas for creativity, craftsmanship, and community. Today’s diners seek authenticity and purpose behind every bite, valuing sustainability and the stories of the people behind the food. In Zurich, this shift has found a new home at ALBA — the city’s first sourdough pizzeria that’s changing pizza for good. With a curious, experimental approach and a deep respect for craft and connection, ALBA celebrates not only the art of pizza-making but also the thoughtful choices that shape a better, more sustainable dining experience.
Crafting a New Chapter in Zurich’s Pizza Scene
ALBA arrived in Zurich with a bold mission: to redefine how people experience pizza. Instead of following traditional models, the founders envisioned a pizzeria rooted in craftsmanship, innovation, and community spirit. Their approach begins with a focus on sourdough, using time, technique, and high-quality ingredients to create pizza that feels alive, honest, and deeply flavorful.
More than a restaurant, ALBA represents a mindset. Every pizza is a reflection of curiosity and care — a reminder that even comfort food can be a work of art. This is where simplicity meets imagination, and where every slice tells a story of dedication to quality and the people behind it.
Sustainability at the Heart of Every Choice
For ALBA, changing pizza for good means transforming every part of the experience. The brand is committed to building sustainable food ecosystems that extend far beyond the crust. This philosophy touches everything — from cocktails and natural wines to starters and desserts. Every item on the menu reflects a deep respect for the environment and the producers who make it possible.
ALBA works exclusively with small-scale farmers and artisans, ensuring traceability and transparency in every ingredient used. Nothing is mass-produced, and no corners are cut. This commitment not only supports local and responsible sourcing but also elevates the entire dining experience into something meaningful and mindful.
No Set Rules, Only Innovation Through Craftsmanship
ALBA’s identity rests on three guiding values: no set rules, traceability, and innovation through craftsmanship. These principles inspire creativity and invite experimentation, both in the kitchen and beyond. By challenging conventional norms, ALBA has created a space where freedom, honesty, and passion define the work — not trends or expectations.
This openness has allowed the team to constantly evolve, embracing new ideas and honoring old traditions in equal measure. Every dish, every drink, and every design decision reflects a desire to push boundaries while staying true to their mission: to celebrate community, creativity, and an unusually good slice of pizza.
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