At the heart of Shēdo lies a deep respect for the origins of matcha. The brand sources its tea from the historic regions of Shizuoka and Uji, Kyoto — areas renowned for their rich tea-growing heritage. Here, small family-run farms have cultivated tea for generations using traditional methods like shade-growing and stone-milling, ensuring the vibrant color, velvety texture, and distinct umami flavor of true premium matcha.
Bringing these age-old practices to Switzerland, Shēdo bridges cultures and continents. The founders’ vision is to make authentic Japanese matcha accessible to modern consumers while preserving the craftsmanship behind it. Each cup of Shēdo matcha reflects this harmony of Japanese tradition and Swiss precision.
More Than a Drink — A Daily Ritual
Shēdo believes matcha is more than just a beverage; it’s an experience of mindfulness. In a world that moves fast, the simple act of whisking and savoring matcha becomes a moment to pause and reconnect. Every sip is an invitation to slow down, breathe, and find calm amid chaos.
Whether enjoyed at home or shared with friends, Shēdo encourages people to embrace this ritual as part of their daily routine. It transforms an ordinary drink into an intentional act — one that nurtures both body and mind through focus and stillness.
Bringing Matcha to Modern Spaces
Beyond the traditional tea ceremony, Shēdo is creating new ways for people to experience matcha. Through cafés, retail partnerships, online platforms, and events, the brand brings its vibrant green tea into contemporary settings where community and connection thrive.
From Zurich’s cafés to cultural pop-ups, Shēdo invites everyone to discover matcha’s versatility — in lattes, desserts, or as part of a mindful morning ritual. The brand’s presence across physical and digital spaces reflects its mission: to make authentic matcha a shared, modern ritual that transcends borders and brings people together.
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