In today’s world, the way we shop is undergoing a quiet but meaningful revolution. As consumers grow more informed and intentional, there is a shift toward transparency, sustainability, and integrity in the products we bring into our homes.
Clean-label brands, once confined to niche shelves, are becoming the new standard — not just for health-conscious individuals, but for anyone who wants to align their everyday choices with their values.
At the heart of this change is Siradis, a Swiss platform that makes it easier to discover and support products that do good — for people and the planet.

From a Craving to a Calling
Siradis began with a simple moment: a few hungry university friends looking for better snacks. But what started as a search for tasty, clean-label options quickly turned into a bigger realization — Switzerland lacked a platform that celebrated innovation, purpose, and accessibility in food and wellness products. That gap sparked a bold idea: to build something that not only served their needs, but reshaped how others consumed too.
So they got to work, bootstrapping a platform with a clear mission — to bring the most exciting, impact-driven brands to Swiss shelves and beyond. And just like that, Siradis was born: not just a business, but a movement.

A Vision for Better Choices
Today, Siradis stands for more than just a curated shop. It’s a growing ecosystem where conscious consumers meet passionate producers. The team carefully partners with local and international brands that prioritize quality, transparency, and sustainability — helping customers find better versions of the products they already love.
This mission goes beyond taste or aesthetics. By shining a light on businesses that are “doing things right,” Siradis is nudging the industry toward a new standard — one where better choices become the norm, not the exception. Every product on their platform tells a story, and every purchase is a vote for a more responsible future.

Built on Values, Driven by Joy
At the core of Siradis is a set of values that guide every decision. The team is committed to working with clean, ethical products and collaborating with people who are just as passionate as they are. But just as important is their commitment to enjoying the journey — building a business that feels good, inside and out.
This combination of purpose and play is what sets Siradis apart. It’s not just about profit or market share. It’s about pride — in the work they do, the brands they support, and the community they’re helping to shape.
In a market where trust matters more than ever, Siradis is proving that good food and good business can — and should — go hand in hand.

To read more startup stories, visit- swissbusinessjournal