The tea industry is experiencing a renaissance, moving beyond tradition into lifestyle, wellness and innovation. Consumers are no longer just drinking tea for comfort but embracing it as a ritual that reflects mindfulness, sustainability and connection. Across the globe, premium and organic teas are rising in demand as people seek healthier choices and deeper experiences. At the heart of this shift are visionary brands creating meaningful tea journeys. Among them, AVANTCHA stands out. Founded in 2014, the company brings together Swiss precision, global hospitality expertise and a passion for transforming tea into a modern cultural experience.
A Vision Rooted in Heritage and Innovation
AVANTCHA was founded by Markus, Marina and Chris, who shared a love for gastronomy and hospitality. Their European roots merged with a global outlook to create a brand that bridges the centuries-old tradition of tea with modern sensibilities. Their mission has always been to make tea more than a drink, but an experience that nurtures well-being, style and connection.
From its beginnings, AVANTCHA positioned itself as avant-garde. The brand takes a centuries-old ritual and infuses it with innovation, elegance and simplicity. Each detail, from design to product offering, reflects their core values of quality, sustainability and integrity. This dual commitment to heritage and forward-thinking has made AVANTCHA a respected name in the world of tea.
A Global Presence with a Boutique Character
Though AVANTCHA has grown into a globally operating company, it has retained its boutique essence. Today, the team includes more than 40 experts supported by ambassadors, freelancers and partners worldwide, all deeply passionate about tea. This collaborative network embodies the brand’s spirit of community and shared love for tea.
The brand’s presence spans Europe, Asia and the Middle East, with offices in the UK, Switzerland, Thailand and the UAE. Each hub connects locally while linking directly to global logistics. This balance allows AVANTCHA to maintain intimacy with customers while reaching an international audience eager for authentic tea experiences.
A Modern Experience of Tea Enjoyment
AVANTCHA goes beyond simply offering tea. Their two flagship tea bars in Dubai and Bangkok immerse visitors in the world of premium teas. From signature drinks to tea-inspired desserts, these spaces showcase the sensory possibilities of tea in a minimalist, modern atmosphere that prioritizes knowledge, interaction and joy.
The product portfolio is equally diverse, with directly sourced organic teas from natural cultivation. Customers can also explore herbal blends, elegant tea gifts, stylish accessories and innovative solutions for drinks, food and sustainability. Through every touchpoint, AVANTCHA demonstrates how tea can be both a timeless ritual and a forward-looking lifestyle choice.
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