In a world where conscious creation meets timeless beauty, the jewelry industry is undergoing a quiet transformation. Today’s consumers seek more than elegance; they want authenticity, sustainability, and a deeper story behind every piece they wear. This shift has given rise to brands that not only craft jewelry but also embody purpose, care, and integrity. Alunir is one such name—born from a belief in magic and guided by a sincere desire to make a difference both socially and environmentally.
Believing in Magic and Purpose
At the heart of Alunir lies a simple yet profound idea: the world is full of magic if we choose to look closely. This belief is reflected in every aspect of the brand, from its designs to its daily practices. What began as a small passion project on a kitchen table in the Eastern Swiss Rhine Valley has evolved into a thoughtful jewelry label that values craftsmanship, responsibility, and human connection.
The brand’s young team understands the challenges of today’s world—climate change, inequality, and environmental strain—but also believes that small acts can spark meaningful change. Guided by this mindset, Alunir continues to grow its sustainability efforts, focusing on ecological responsibility, fair production, and social engagement.
Responsible Craftsmanship Rooted in Transparency
Alunir’s approach to jewelry making blends artistry with awareness. Most pieces are handcrafted in Switzerland, within the brand’s own studio in Heerbrugg and at Obvita in St. Gallen, a protected workshop that supports individuals through meaningful work. Each creation, whether an elegant bracelet or gemstone-wrapped design, carries the touch of human hands and the value of fair employment.
To support responsible production, Alunir also collaborates with small family-run workshops in India. This partnership enables direct communication, fair pricing, and ethical working conditions. By maintaining transparency and staying involved in each stage of production, the brand ensures that beauty never comes at the cost of integrity.
Sustainability Woven Into Every Detail
Alunir’s commitment to sustainability extends far beyond materials. The label uses recyclable packaging, FSC-certified boxes, and paper envelopes made from 65% recycled materials, consciously avoiding plastics. It also recycles leftover silver and gold within its own studio, transforming remnants into one-of-a-kind pieces. Customers are even encouraged to return old or broken silver jewelry to be recycled—a step that reinforces the idea of circular beauty.
Since 2020, Alunir has compensated its carbon footprint through myclimate and continues to expand its local production to reduce transportation emissions. Each initiative is a small but significant step toward leaving a lighter environmental footprint, proving that responsibility and creativity can coexist gracefully.
A Young Team Shaping the Future of Ethical Jewelry
For Alunir, being a modern jewelry brand means carrying a sense of duty—toward the planet, toward people, and toward the craft itself. The company fosters an open, flexible, and transparent workplace, where team members share in profits and decisions. Beyond internal culture, Alunir donates one Swiss franc per product sold to nonprofit partners such as Orang Utans in Not (Borneo), Back to Basics (Kenya), and ForeverKidsKenya, supporting wildlife and community empowerment.
Looking ahead, the brand aims to deepen its role in sustainable development by contributing to local jewelry industries and aligning its mission with the UN 2030 Agenda for Sustainable Development. For Alunir, jewelry is more than ornament—it is a symbol of care, connection, and quiet revolution.
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