Founded in 2024 in Zurich, AYRE is a fashion label that celebrates flowing summer dresses and timeless, seasonless accessories. With a strong focus on quality, craftsmanship, and comfort, AYRE creates pieces that blend elegance with practicality. Inspired by nature, art, and cultures around the world, the brand reflects a lifestyle rooted in ease, beauty, and a quiet sense of freedom.
From Industry Expertise to Independent Vision
Before launching AYRE, Sybille Zollikofer (Steindl) spent over 25 years working in the fashion and interior design industries as a designer and producer. This extensive experience gave her a deep understanding of quality materials, refined aesthetics, and functional design — all of which now define the essence of AYRE.
The brand collaborates closely with artisans, weavers, and manufacturers across the globe. These partnerships help preserve traditional craftsmanship while ensuring that every piece reflects authenticity, cultural richness, and high standards of production.
Designs Grounded in Nature, Art, and Everyday Comfort
AYRE’s collections draw inspiration from natural landscapes, artistic movements, and diverse cultures. What makes the designs distinctive is their elegant simplicity and exceptional comfort. The pieces are made using premium materials, offering relaxed silhouettes and a refined sense of style.
Each dress or accessory is created to be both beautiful and wearable, capturing a soft, effortless aesthetic. This emotional approach to fashion is influenced by Sybille’s heritage, especially the lightness and warmth passed down from her Canadian mother and grandmother.
A Lifestyle of Freedom, Connection, and Timeless Style
AYRE is more than a clothing brand. It represents a way of life that values meaningful experiences, thoughtful design, and a deep connection with nature and people. Whether worn during travel, at social gatherings, or on quiet days at home, AYRE’s pieces are made to move with you and bring a sense of confidence.
Through its online shop, the brand offers a carefully curated selection of timeless dresses, easygoing accessories, and versatile bags. Each piece is designed to complement a modern lifestyle filled with love, beauty, and cherished memories.
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