The fashion industry is undergoing a remarkable transformation. More than ever, women seek clothing that expresses personality, confidence, and individuality. The rise of inclusive fashion shows that style is not defined by size but by the way garments make a person feel. Today, brands that celebrate diversity and offer timeless, high-quality designs are gaining attention worldwide. Among these, DE BOER plus in Lucerne stands out. Founded on the principle that style is not a question of size, the brand makes elegant, fashion-forward clothing accessible to women who want to embrace their figure and personality.
A Legacy of Fashion Excellence
Maison de Boer AG has been bringing high-quality fashion from international catwalks to Lucerne for more than 80 years. With a long-standing commitment to style, the company combines craftsmanship, trend awareness, and attention to detail to create timeless collections. Each piece is carefully selected to help women express their individuality through cuts, patterns, colors, and fabrics.
Over the decades, Maison de Boer has cultivated a loyal following of fashion-conscious women who value quality and elegance. By connecting global trends with local tastes, the brand has established itself as a trusted name in Lucerne’s fashion scene.
DE BOER plus: Fashion Without Size Limits
In 2009, Melanie de Boer launched DE BOER plus to make stylish, high-quality fashion accessible to women in sizes 42 to 50. Her vision was simple but powerful: style is not a question of size. By offering thoughtfully curated collections, DE BOER plus empowers women to embrace their figure while enjoying elegance and sophistication.
The store focuses on selections that highlight every female figure beautifully. Much like its sister brands, Rive Gauche and Max Mara Lucerne, DE BOER plus combines quality craftsmanship with an understanding of modern fashion needs. Every garment encourages confidence, comfort, and self-expression.
A Personalized Shopping Experience
At DE BOER plus, every visit is designed to be personal and inspiring. Knowledgeable staff guide each shopper through carefully chosen collections, helping them discover styles that celebrate their individuality. The store atmosphere reflects elegance and attention to detail, making every customer feel valued.
This dedication to personalized service ensures that fashion becomes an empowering experience rather than a challenge. DE BOER plus continues to uphold its philosophy that style is defined by how a woman feels in her clothing, not by the number on the label.
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