As more families seek living environments that reflect both comfort and individuality, the way we design children’s spaces is evolving. Parents today are no longer satisfied with purely functional solutions. They are searching for meaningful, safe, and stylish interiors that support their children’s well-being while blending seamlessly into the overall home. This growing awareness has fueled a quiet shift in the interior design industry, where curated concepts and conscious choices are becoming the new standard.
In the midst of this shift stands SORU, a brand founded by two sisters and mothers who deeply understand the needs of family life. SORU creates inspiring and functional children’s spaces with intention, care, and a strong belief that design can enrich everyday life. With a personal and hands-on approach, they deliver interiors that bring warmth, creativity, and peace of mind to parents and children alike.
How SORU Began
Behind SORU are Vanessa Novella and Loredana Tehrani, sisters and mothers of two children each. Their combined experience in the children’s industry and visual merchandising laid a strong foundation for what would become their own venture. After years of working behind the scenes in creative and commercial roles, they decided to follow their shared vision and build something of their own. SORU is the result of that decision—a business born out of professional expertise and the deep desire to make family living more beautiful and meaningful.
The name “SORU” comes from the Sicilian word for “sisters” and represents more than just their family bond. It reflects a community of women who share values, support each other, and believe in the power of thoughtful design. For Vanessa and Loredana, SORU is not just a business. It is a passion project that carries their heart, their creativity, and their lived experience as parents into every space they create.
Quality, Safety, and Originality
At SORU, every product is chosen with care. The collection is curated to meet the needs of modern family life, offering durable and long-lasting pieces that can stand up to the everyday energy of a child’s world. Quality is essential, but safety comes first. Especially when it comes to children’s furniture and accessories, SORU prioritizes non-toxic materials and responsible manufacturing so that parents can make decisions with confidence and peace of mind.
In addition to quality and safety, SORU places high value on originality and sustainability. Their selection features unique pieces that are both functional and beautiful, while also being ethically and environmentally responsible. The goal is to provide a shopping experience that goes beyond aesthetics. SORU invites families to engage with products that tell a story and contribute to a home filled with intention, character, and comfort.
SORU and LYLO Bring Rooms to Life
Designing a room goes far beyond furniture. That is why SORU partners with LYLO, their trusted specialist in wall design and color concepts. Whether families are looking to refresh a space with new paint or add character through wallpaper, LYLO brings creativity and craftsmanship to the table. Together, SORU and LYLO deliver personalized interior solutions that include both furnishings and wall treatments, ensuring that every detail is considered and every element is in harmony.
Through this close collaboration, SORU offers complete room concepts that start with vision and end with execution. From the selection of colors and textures to the installation of wallpaper, families are supported through the entire design journey. The result is a space that feels cohesive, personal, and thoughtfully put together. With LYLO as their creative partner, SORU ensures that each room is not only visually impressive but also deeply aligned with the lifestyle and values of the families who live in it.
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